River and Rock aren’t just two characters, they are a mindset.

River reflects the idea that mindful, intentional choices lead to a simple, happy life.
Rock is caught up in our over commercialized, overstimulating and over social society.

Meet River and Rock

Hi, I’m River! I like to keep life simple. I have very few possessions and I do my best not to get attached to things or situations.

I embrace change, even though it can be difficult, because I know nothing is permanent. I always try to focus on the positive things.

Hi, I’m Rock! I love to go overboard with everything! I buy a whole bunch of stuff I see online so I can keep up with my thousands of friends on social media!

I don’t like change because I like to try and control everything.

A simple, intentional Life where “magic isn’t found, it’s created.”

All of River and Rock’s products and ideas are simple, easy ways to create magic and connect with yourself and others.