River and Rock aren’t just two characters, they are a mindset.

River is simple, intentional, peaceful and positive.
Rock is overcomplicated, caught up in the over commercialized world and negative.

We all have both River and Rock inside of us. Our mindset determines who we will be at any moment. Will you choose to be River or Rock?

Hi, I’m River! I like to keep life simple. I have very few possessions and I do my best not to get attached to things or situations.

I embrace change, even though it can be difficult, because I know nothing is permanent. I always try to focus on the positive things.

Hi, I’m Rock! I love to go overboard with everything! I buy a whole bunch of stuff I see online so I can keep up with my thousands of friends on social media!

I don’t like change because I like to try and control everything.

A simple, intentional Life where “magic isn’t found, it’s created.”

All of River and Rock’s products and ideas are simple, easy ways to create magic and connect with yourself and others.